Apex Financial Logo

The Apex logo was fun to create. When I first started working on this project the client just gave me the name of his company. I of course went the wrong direction and designed a mountain range style logo....whoops! This client races motorcycles and it was the apex of the curve that he was going for. Well once we got that straight everything just fell into place.

I designed the Apex website also, www.apex-mortgage.com.

This logo was designed in two colors in Adobe Illustrator.